The Guild is the the beautiful flagship Store of Roman and Williams in Soho. It is a two-story, 650 sq. meter retail concept that is not just retail and not really a concept either, its an emporium. It is rich with sophistication, cool finds, glassware and textiles, modern furniture and antique treasures so it is a furniture store. But it is also a restaurant, and an oasis with an Emily Thompson’s wild flower shop and a Phaidon creative arts library. In the furniture showroom, the designers’ own The Founding Collection of furniture forms the basis. It consists of 40 pieces of furniture and 15 pieces of lighting, many originating from their interior design projects.